The X Factor & Golden Gaytime ‘Holiday Like a Rockstar’ Promotion

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‘Holiday Like a Rockstar’ on Your Own Private Island for The X Factor & Golden Gaytime

THE BRIEF

To propose and fulfil a suitable branded travel experience reflecting Golden Gaytime’s new flavours that complemented The X Factor brand.

OUR ROLE

33 Degrees proposed various concepts for the major prize. The concept Channel 7 selected was the ‘Holiday like a Rockstar,’ where the winner and five companions won a trip to their very own private island, Haggerstone in Far North Queensland.

The winner had indicated that ‘Mint’ was her favourite flavour, so 33 Degrees incorporated simple touches during her stay to reflect this, including mint shower gel, mint flavoured lollies on their fishing expedition, mint coloured Turkish towels and of course, Mint Golden Gaytimes. We handled all communication with the winner concerning the prize fulfilment, booked all travel components including the private charter flights from Cairns and also liaised closely with the owners of Haggerstone Island to ensure the winner’s experience was high-end and accurately reflected the brand.

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THE OUTCOME

We explored the nearby reefs on the island’s private boat, ate freshly caught seafood and the rooms were beautifully decorated. We appreciated the “mint” touches that were incorporated into our stay.
— Winner

 

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Andrew Keese