Samsung 'All Stars' trade incentive to New York
Samsung All Stars New York Trade Incentive
To create an aspirational New York group trip itinerary for 16 paxthat would challenge the dealer network to increase sales by encouraging them to compete for the chance to win a place on the trip.
To develop a programme with the right balance of sightseeing, exclusive experiences, casual and fine dining, free time and group bonding time - all at a sharp price point. The final trip itinerary included flights, five nights hotel accommodation, spending money, a visit to the Samsung Experience Columbus Circle, shopping experience, attending an ice hockey match from a private suite at Madison Square Garden, a foodie walking tour, Broadway show tickets, and included local guides and transportation throughout.