Samsung 'All Stars' trade incentive to New York

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Samsung All Stars New York Trade Incentive

THE BRIEF

To create an aspirational New York group trip itinerary for 16 paxthat would challenge the dealer network to increase sales by encouraging them to compete for the chance to win a place on the trip.

OUR ROLE

To develop a programme with the right balance of sightseeing, exclusive experiences, casual and fine dining, free time and group bonding time - all at a sharp price point. The final trip itinerary included flights, five nights hotel accommodation, spending money, a visit to the Samsung Experience Columbus Circle, shopping experience, attending an ice hockey match from a private suite at Madison Square Garden, a foodie walking tour, Broadway show tickets, and included local guides and transportation throughout.

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THE OUTCOME

Octagon has engaged 33 Degrees on several travel related trips, most recently for trade trips to New York City, USA and Tokyo, Japan for our client, Samsung.

Trips involved detailed planning sessions, regular WIP conversations, behind the scenes conversations with local suppliers as well as all booking management across our attendees who were based throughout Australia to ensure our trips ran smoothly. Both trips have been delivered within budget and the end product has left our customers extremely pleased with the experience created by the 33 Degrees team.
— Branden Stobbs, Strategist, Octagon 
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Andrew Keese