Sailor Jerry’s Rum, Bartender Incentive

8. Sailor Jerrys_Bowling.jpg

Sailor Jerry’s, Ten Pin Bowling Tournament Bartender Incentive

THE BRIEF

Create a fun and engaging incentive activity in Adelaide for 28 bar tenders from around Australia and two Sailor Jerry’s brand ambassadors. The client wanted to create a punchy two-day experience reflecting the quirky Sailor Jerry’s brand personality (think rum, think old-school vibes, and tattoos) with activities that would interest bartenders in the lead up to the grand event… their annual ten-pin bowling tournament!

OUR ROLE

33 Degrees proposed a mix of activities around the ten-pin bowling tournament including clay pigeon shooting, an event on a boat, go-karting and a dining experience at an iconic Adelaide pub. The final itinerary included the ten-pin bowling and led to one of our all-time favourite winner questions. ‘Can I bring my bowling ball on the plane with me as carry on?’… love it! Just another day at 33 Degrees. 33 Degrees managed all flights, transfers, accommodation and activity bookings.

THE OUTCOME

33 Degrees handled this project with time and cost efficiency from start to finish. They met all our targets in a highly professional manner and delivered a fantastic event that everyone enjoyed. The event in question went off without a hitch, and we had some very happy clients at the end of the trip! Thank you Laura and the 33 Degrees team
— Fuel Sydney
8. Sailor Jerrys_Team Photo.jpg
Andrew Keese