KIA Seven Surprises Promotion, 7 Models, 7 Trips

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KIA Australian Open Promotion Featuring Seven Brand-infused Holidays

THE BRIEF

Create seven holiday prizes, each reflecting one of the seven participating models within the Kia range. The prizes featured in a promotion run during the Australian Open broadcast on Seven, sponsored by Kia.

OUR ROLE

Create seven travel experiences that reflected the brand personality of each model and appealed to the different target audiences of each vehicle, assistance with T&Cs, all winner management including traveller communications, all travel bookings and 24/7 phone support for winners while travelling.

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THE OUTCOME

33 Degrees created seven amazing trips including:

  • Kia RIO trip to Brazil including tours with local guides (sporty and spacious hatchback, it perfectly fits the urban lifestyle)
  • Kia CARNIVAL to Disneyland, California (family 8-seat people mover)
  • Kia SORENTO ski trip to Queenstown including first tracks passes (family 7-seat SUV)
  • Kia SPORTAGE trip to Madrid Open Tennis Tournament (sporty SUV)
  • Kia OPTIMA GT to Singapore F1 Grand Prix (high performance, turbo charged sedan)
  • Kia CERATO Sedan to Hong Kong (small car, punches above its weight with tech)
  • Kia CERATO hatch trip to San Francisco including heli-tour and Napa wine tasting (zappy hatch for urban adventures and weekend breaks)
It’s a cliché but we had the most magical time at Disneyland. I was absolutely blown away by everything.
— Winner
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We had an awesome trip. Queenstown was fantastic and our activities were so much fun. Thanks so much for the wonderful way you organised the trip, we really appreciate all your hard work, please feel free to share our heartfelt thanks to you with your colleagues. Again thank you, it really was the trip of our life!
— Winner
We would like to thank you for organising our trip. Great F1 tickets at the finish line.  A once in a lifetime experience.
— Winner
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“Thanks to you and the promoters, we had a great trip to Hong Kong, everything went as planned. Waking up every morning overlooking Victoria Harbour view was very refreshing. We had great fun on our Hong Kong foodie tour. Overall experience was 10/10. I wish I could do this every year.
— Winner
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We had such an amazing trip to San Francisco. The tour to Napa and Sonoma was a great day. Ate at the BEST BBQ place in San Francisco. Spent a night in Haight Ashbury meeting locals and getting tattoos! And discovered an underground jazz club right around the corner from our hotel, which turned out to be lots of fun. Everywhere we went was fabulous, food was great and the weather was just perfect the entire time. We both had an absolute ball and couldn’t possibly have fit anymore into the time we had. Thanks again to Kia, Seven and 33 Degrees.
— Winner
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Andrew Keese