KIA Seven Surprises Promotion, 7 Models, 7 Trips
KIA Australian Open Promotion Featuring Seven Brand-infused Holidays
Create seven holiday prizes, each reflecting one of the seven participating models within the Kia range. The prizes featured in a promotion run during the Australian Open broadcast on Seven, sponsored by Kia.
Create seven travel experiences that reflected the brand personality of each model and appealed to the different target audiences of each vehicle, assistance with T&Cs, all winner management including traveller communications, all travel bookings and 24/7 phone support for winners while travelling.
33 Degrees created seven amazing trips including:
- Kia RIO trip to Brazil including tours with local guides (sporty and spacious hatchback, it perfectly fits the urban lifestyle)
- Kia CARNIVAL to Disneyland, California (family 8-seat people mover)
- Kia SORENTO ski trip to Queenstown including first tracks passes (family 7-seat SUV)
- Kia SPORTAGE trip to Madrid Open Tennis Tournament (sporty SUV)
- Kia OPTIMA GT to Singapore F1 Grand Prix (high performance, turbo charged sedan)
- Kia CERATO Sedan to Hong Kong (small car, punches above its weight with tech)
- Kia CERATO hatch trip to San Francisco including heli-tour and Napa wine tasting (zappy hatch for urban adventures and weekend breaks)