John West, ‘The Amazing Race’ Trip to Alaska
Seven Network & John West, ‘The Amazing Race’ Alaskan Adventure
We were tasked by Seven to create a travel experience that gave a prize-winner the chance to live ‘The Amazing Race’ while also being strongly aligned with the sponsor brand, John West.
We carefully curated a special trip to Alaska, the destination chosen for its pristine wilderness and sensational wildlife to fit with the quality image of John West products. Each morning at breakfast, hotel staff ceremoniously presented our guests with an actual Amazing Race yellow envelope (the same one used on the show), revealing their surprise activity for the day. These included unique and exciting experiences such as dog sledding, snowmobiling, a helicopter flight, snowcat skiing and snowshoe canyoning, all once in a lifetime experiences for the prize-winner and her family.