Dare Iced Coffee Hamish & Andy event - Melbourne

1. Dare_Laura Hamish & Andy.jpg

Dare Iced Coffee Hamish & Andy ‘Head All Over The Place’ Event - Melbourne

THE BRIEF

Lion and Optimo Designs needed us to conceptualise and fulfil the prize elements for the ‘Head All Over The Place’ promotion - a play on the Dare ‘not thinking straight’ motto. The winner travelled ‘all over the place’, doing a number of quirky activities with three friends and Hamish & Andy. 33 Degrees provided a host for the day.

OUR ROLE

33 Degrees custom-built the prize for an action-packed day, starting at the 2Day FM studios listening to Hamish & Andy’s show. This was followed by a scenic helicopter ride over the Melbourne CBD, a trampoline experience at ‘Bounce’ and finally a private dinner and a night at St Jerome’s - The Hotel, a high end, unique, rooftop glamping experience in the middle of Melbourne’s CBD. 

We created the custom itinerary, organised all travel requirements, provided participants with GoPros to capture the event and create content for the client, organised F&B requirements (Lion beverages only, of course!), managed all winner correspondence and sent a 33 Degrees host to ensure the group adhered to the very tight timings across the day.

1. Dare Melbourne Helicopter.JPG

THE OUTCOME

We contacted 33 Degrees to assist with the management of the Dare Iced Coffee and Hamish & Andy “Head all over the place” Promotion.  They managed all aspects of the prize experience, including: creative recommendations, budget, logistics, talent management, catering, winner management and hosting the event on the day. The team at 33 Degrees is efficient, accommodating and an absolute pleasure to work with - they really are an extension of our team. They are like-minded, professional and understand our job. Working together was a seamless process and we look forward to working with them again. We would happily recommend 33 Degrees.
— Optimo Designs
We had such an amazing time, we woke up the next day wondering if it was all a dream! Thanks for all your help, you were good fun and definitely added to the fun of the day. Thanks for everything!!!!
— Winner
1. Dare_Melbourne_St Jerome.jpg
Andrew Keese