OUR Most memorable moments from LE Miami 2018
As the hot, Miami sun officially sets on LE Miami 2018, 33 Degrees takes the temperature of the latest stand outs featured as part of the “un-convention.”
“I stand in the queue, nervous, fidgeting. With over 600 exhibitors, all carefully handpicked by LE, it isn’t the first queue I will stand in, nor the last. Yet it is the one in which I experience the greatest trepidation.
There are only three (equally pensive) people standing between me and the Bumbys, one of the years hits. Anonymous performance artists commissioned by the organisers after being profiled by The New York Times, The New Yorker, The LA Times, CBS News, ELLE, and Vogue Italia; the Bumbys provide those brave enough to face the music with “A Fair and Honest Appraisal of Your Appearance” using nothing more than analogue typewriters and charming wit.
While I critically review my outfit, hardly fresh after a dozen meetings that day, I consider what have been the highlights of the 2018 convention.
Taking the cake for “cool” is surely Hotel Monville, Montreal Canada. In the heart of the international quarter, whilst staying true to the genuine Montreal experience, this hotel is the first of its kind in Canada to offer guests autonomous delivery of room service by robot. That’s right… an actual ROBOT!!!!
At the opposing end of the thermometer, well and truly in the realm of “hot” lies the W Hotel Dubai – The Palm, due to open in October this year. Here, you can enjoy the glistening Arabian Gulf like never before, in one of their 350 rooms and suites. Why is this property different from surrounding hotels? World renowned chef Massimo Bottura, owner of Osteria Francescana (#1 on the World’s 50 Best list 2018) will open his first restaurant in the Middle East here. With fresh juice bars, personal trainers and yoga sessions by day, juxtaposed against pumping bars at night (that overlook the Dubai skyline), their motto of “detox before you retox” cements this hotel as our kind of place.
The convention is book-ended with a ‘dare you to dance’ opening party - led by a wicked DJ set (incorporating the coolest brass duo going around), at the fabulous W Hotel on South Beach and closing party of epic proportions at the Paris Theatre, restored for one night only for this very celebration. Both events, while amazing, were perhaps overshadowed by the inspirational and insightful speakers who formed a part of the Ministry of Ideas. Our personal favourite was the Senior Editor of Digital Media and Marketing at WSGN, Sarah Owen who conducted a session that was standing room only and allowed us to “Meet the brands of tomorrow.” Owen’s highlighted the brands who are kicking goals in the digital arena, using savvy and ground breaking marketing techniques… the takeout? Viral is still hot and when done right – an incredible way to highlight your brand.
On the flight home, both exhilarated and tired from the best LE yet, I will no doubt close my eyes and dream of a stay at La Donaira, a beautiful 25-acre property hidden in a conservation area in southern Spain, with stunning accommodations, wellness spa, sauna, outdoor pool and barbecue, and its own dressage Lusitano horses, bred and raised on the 100% organic farm.
But suddenly, I am jolted back to reality as I realise the Bumbys have called me forward and affix their gaze upon me as the clatter of the typewriter keys commences….”
LE Miami 2018 showcased the very best the world has to offer in luxury experiences, all within reach. It’s not the household name that gets you an opportunity to exhibit – LE is a meritocracy, inviting those experience-providers with the greatest style, innovation and attitude that ensure guests are blown away… perfectly aligned with the ethos of 33 Degrees. Should you wish to work with us to create a unique experience tailored for you, or simply find out what the Bumbys had to say contact us at: email@example.com.
33 Degrees' Account Director, Laura is living and working overseas for two months this year to feed her love of travel. Attending famils and conferences and hosting groups around the world is quite a contrast to her former life as a lawyer, but Laura is a chameleon and is passionately living 'a life less ordinary’. Photo: Pig Beach, Exuma, Bahamas June 2018