COKE ZERO ‘PLAYA LIFESTYLE’
Momentum Worldwide for Coca Cola
THE BRIEF - Design, negotiate and implement one major prize for the Coke Zero ‘Playa Lifestyle’ promotion.
THE PRIZE - The wheels: choice from a HSV car, Ducati motorbike or Malibu wakeboarding boat
The holidays: choice from Las Vegas, Dubai or Whistler with flights, suite accommodation, VIP activities and spending money for four adults
The toys: choice from three Sony entertainment packages themed movies, music or games, all including a massive TV
Total major prize value over $250,000
33 DEGREES ROLE - All negotiations and contracting of 3rd party prize suppliers including Sony, HSV and Ducati, overseeing artwork approvals, all winner management from car registration to driver training, US visa requirements to delivery of a TV almost too big to fit through the front door!