The Marketing Store Worldwide for Unilever Australasia
THE BRIEF - Source tickets and negotiate permission to feature a trip to the Ashes in the UK in a consumer promotion for Rexona in Australia.
THE PRIZE - A trip to the Ashes including: flights to London, 20 nights accommodation, ticketing for two cricket tests, spending money and a meet and greet with Ricky Ponting.
33 DEGREES ROLE - Sourcing permission from The England & Wales Cricket Board to ultilise tickets in the promotion (at a fraction of the cost that Cricket Australia had quoted for the rights), all winner management and travel bookings. When Rexona NZ heard of this coup, they contracted 33 Degrees to run a similar promotion in NZ.