TOYOTA ULTIMATE SPORTING
Network Ten for Toyota Aurion
THE BRIEF - Create the ultimate sporting holiday with a $120,000 budget.
THE PRIZE - One winner, six sporting trips, within four years. Each trip worth $20,000 including $5,000 spending money. Winner chose from a list of 20 events including but not limited to major tennis, golf, cricket, soccer events in Paris, London, New York, Dubai and more.
33 DEGREES ROLE - Recommend prize structure, provide events list, secure ticketing, provide fixed fee quote for travel up to 4 years in advance, provide advice about how to communicate sporting prizes without infringing sponsor rights, all winner management.