American Express Taste the

World

Ogilvy Action for American Express

THE BRIEF - Design six luxurious culinary experiences for a promotion to drive American Express card transactions in dining establishments.

THE PRIZE - There were two domestic holiday winners drawn (each given a choice between a Sydney or Melbourne trip) and two international holiday winners (each given the choice between Paris, Tokyo, New York or London trips). The international prize included: business class airfares, 5 star accommodation, meals at six top restaurants, sightseeing tours and spending money. The domestic prize included: flights, 5 star accommodation, meals at two top restaurants and private car transfers.

33 DEGREES ROLE - Recommend destination cities and restaurants in each of the featured cities, gain permission from the 12 restaurants and six hotels participating in the project , source imagery from each partner, oversee artwork approvals and all winner management and travel bookings.