THE GRAMMY AWARDS
TEQUILA\ Australia for Starburst Candy
THE BRIEF - Recommend a money can’t buy, red carpet experience to feature in a consumer promotion for Starburst Candy and negotiate ticketing and permissions.
THE PRIZE - A VIP trip to the Grammy Awards including: flights to LA, chauffeur-driven transfers, 5 star accommodation, two invitations to attend the Grammy Awards.
33 DEGREES' ROLE - Recommend prize options, negotiate licensing fees with event producers, organise legal contracts, provide advice regarding use of trademarks/ logos/ images of celebrities in promotion communication pieces, oversee artwork approvals, all winner management including travel bookings.
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