THE GOLDEN GLOBES®

SMG Red (Seven Network/ Pacific Magazines/ Yahoo!7) for Nestlé

THE BRIEF - Provide a Golden Globes® prize package for a consumer promotion for Nescafé Gold.

THE PRIZE - ‘The experience of a lifetime with Nescafé Gold’ including: flights to LA, five star accommodation at the Beverly Hills Hotel (the venue of the awards ceremony), bleacher seat tickets to the Golden Globes® award ceremony to see the stars walk the red carpet, an invitation to the hottest after party and spending money.

33 DEGREES' ROLE - Source the event invitations, provide advice regarding generic creative execution (to avoid trademark issues as the client was not a sponsor of the event), complete winner management.

MORE MONEY CAN'T BUY PROJECTS

Cannes Film Festival
The Grammy Awards®
The Emmy Awards®