Food Lovers Fortnight
Colonial First State, Chatswood Chase Shopping Centre
THE BRIEF - Recommend and secure daily prize giveaways and a celebrity chef for in-centre cooking demonstrations to create awareness of the recently opened Fresh Food area at Chatswood Chase during the “Food-lovers fortnight”.
THE PRIZE - Daily prize packs included: Breville small appliances and Pete Evans (Hugo’s, My Kitchen Rules) hosted two cooking demonstrations.
33 DEGREES ROLE - Recommend daily prizes, contract a prize supplier for kitchen appliances, oversee artwork approvals, recommend a celebrity-chef to run demonstrations in the centre, negotiate the appearance fee, assist with recipe selections and provide an on-the-ground contact for the demos. Pete Evans was selected as the chef because he is professional, approachable and had also just wrapped up the My Kitchen Rules series so the timing was perfect.