MOUNT FRANKLIN DIAMOND
Leo Burnett for Mount Franklin Lightly Sparkling (Coca Cola)
THE BRIEF - Recommend prizes that fit with the promotional theme ‘sparkling’.
THE PRIZE - The winner was given the chance to select from three prize options: a diamond solitaire, a spa (hot tub) or a South Pacific holiday each valued at $20,000. The chosen option: the diamond.
33 DEGREES ROLE - Recommend prize options, source and select the diamond for the winner, arrange secure delivery to regional Victoria (an armoured security truck with two security cars as an escort attracted a little bit of attention!). The winner was provided with official certification for the stone and an independent valuation for over $20,000. The lovely winner was over the moon with their prize and sent raving feedback.