Momentum Worldwide for Lion Nathan
THE BRIEF - Recommend and secure access to four quirky and unconventional worldwide sporting events that offer the chance for the Hahn Super Dry winner to become a World Champion.
THE PRIZE - The winner selected from four prize options: Bog snorkelling in Wales; Rock, Paper, Scissors championship in Canada; Wife Carrying Championship in Finland; or Man vs Horse Marathon in Wales. Each package included flights, accommodation, tickets to the event, dining experiences, activities and $10k spending money and was valued at up to $100k for the group of six people.
33 DEGREES ROLE - Recommend amusing events, secure permissions where required, provide access to event ticketing and complete winner management.