NEW YORK FILM FESTIVAL
TEQUILA\ Australia for Cointreau
THE BRIEF - Create a prize package to New York including tickets to the New York Film Festival.
THE PRIZE - A trip to the New York Film Festival including: flights, accommodation, tickets to New York Film Festival screenings, dinner at a top restaurant, spending money, helicopter tour, private NYC Tour with professional photographer, chauffeur-driven transfers and a shopping tour.
33 DEGREES ROLE - Secure involvement of a replacement US film festival after another NY-based film festival declined involvement at the last minute. Happily, negotiations and artwork approvals went quickly and smoothly. The result: a fabulous six month campaign through 300 on-premise and 300 off-premise outlets. Complete winner management was included.